Why Blogs are Important for Businesses?

As per the Telecom Regulatory Authority of India (TRAI), as of March 2021, the total number of internet users in the country was 825.30 million. There has been an increase of 3.79% of quarterly growth rate from 795.18 million as of December 2020. Wireless internet users stood at 799.31 million as of March 2021. 

The average time spent by an Indian on the internet has increased tremendously during the lockdown period. Businesses have gone online. Consumers have accepted online purchasing, and just not limited to Amazon or e-commerce purchasing. Thus it is crucial to know why blogs are important for businesses.

Now, consumers check and cross-verify everything on Google. They trust Google’s search results for their solutions. Also, With the boom of online businesses, blogs have got a major push post-2020

To make your audience aware of your service, you will need to produce high-quality, SEO-optimized content via blogs. You need to sell your solution via blogs that will show up on search engine result pages. Make sure your blog is providing the best solution to their questions. 

The aim of this blog is to help you write more business blogs and leverage the power of words coupled with the Internet and queries of the search. So you should know why a business blog is important in 2022. You shouldn’t miss out on the opportunity of hitting your business goals in the coming year. 

Read on to know more as to Why blogs are important for businesses?  

What is a business blog?

Let’s debunk a common myth. Blogs are no longer construed as those traditional days personal diary-style blogs. In earlier times, bloggers would publish about their personal life and travel blogs. They are not completely dead. But people, in general, have reduced reading such blogs.

On the other hand, businesses have had a section known as “Blog” on their website. Although it is called a blog, it’s more professional and serves business goals. These blogs are informative. 

Also, known as articles or website blogs.  It comes under content writing services. It matches the brand voice and the mission and vision statement of the business and the founder. 

The purpose of a business blog is to provide content on your website that answers your prospective customers’ questions and helps them learn more about your product or service. 

Either it can be self-written or by someone else who is mostly a Content Writer. 

What is the Importance of Blogs for a Business?

Below are the benefits of content writing for businesses:  

Blogs establish authority and trust: 

When a piece of content is published, it establishes authority and instills trust. The customer looks up to the manner in which you have expressed about the product and the brand. 

Blogs provide credibility:

Thanks to a generational change both thinking-wise and rapid use of the internet, people trust content on the internet. The first thing, people do is Google. They search for social media handles, website details, email-id, addresses, and even Wikipedia is looked upon as a source of information, although not reliable.

Helps in creating brand awareness:

Blogs with the extended support of branding will help create robust brand awareness. Public recognition is one of the best things to happen.

Greater exposure and drive in traffic:

Blogs when done the right way will get more exposure and bring on traffic to your website. High-quality, SEO-optimised blogs are the solution to achieve traffic.

Helps in developing a relationship with clients:

When a customer places trust and invests in your offering, it converts into a relationship. It will change them from a stranger to a prospective customer to a paid customer to raving fans.

How to Write Effective Blogs?

1. Know what your audience is searching for and write on that topic.
2. Understand the end goal of the blog. Whether it is to educate, inform, convert, drive traffic. 
3. Consider Keywords for SEO. It will help in better visibility in SERP.  It’s advisable to hire a professional SEO content writing service provider. 
4. Research well in advance about the topic and come up with a rough outline. It will save ample time and help you stick to the topic and track your thoughts. 
5. Headlines must hook the attention, pique curiosity, and compel a click. Take your time to get the headline right. Having different versions of headlines can help you better the headline game.
6. Start your introduction with a quote, an experience, or statistics. The goal is to get the reader to read beyond the headline.
7. Subheadings are just like the headline. Keep them crisp, use shorter sentences and paragraphs. Keep it conversational, have a healthy flow of thoughts, make it interesting so that each sentence connects to the next.  
8. Have a good Conclusion by summarizing/highlighting or reiterating the main takeaways of the blog. Make the reader feel like they have read a damn good piece of content. 
9. Noteworthy points while writing:

• Index paragraphs
• Use bullets points 
• Avoid a wall of text, keep white space
• Add content suitable images
• Add Keywords naturally, don’t overdo
• Make it easy to consume 
• Have CTA
• Keep writing tools off while writing

10. Proofreading and editing are as important as writing. Time to wear the editor’s hat. Read your blog out loudly and strike off whatever seems unwanted and unnatural. Keep away extra words and sentences which break the flow of thoughts, mean the same or end up confusing the reader. 

• Check grammar and readability by using Grammarly and Hemmingway Editor
• Use BOLD, ITALICS to highlight the important aspects
• Give due credits to the original creator (if inspired by a content creator)
• Make use of internal and external links
• Put yourself into the reader’s shoes.

How Content Writers can Help in Blogs?

Content Writers are experts who love writing articles for businesses. They provide well-researched, engaging, original and plagiarism free and grammatical error-free content. They work for businesses, entrepreneurs, start-ups, digital marketing agencies as freelancers or as in-house writers. 

Business owners require expert content writers who specialize in SEO-optimized blogs, along with Keyword research knowledge. 

Where and How to find Good Content Writers?

Searching for good content writers is a tough job. With an increase in the number of writers, finding the perfect writer is slightly difficult but not impossible.

The best and the free platform is LinkedIn. Unlike other paid platforms, this is completely free and thoroughly professional. You can put up a hiring post or do a quick search in the search bar. 

The writer must have a good well-optimized profile, clear and precise information about what services they provide. Their expertise, experience, past client testimonials. You can ask for a few samples or a portfolio. 

Qualities of a Good Content Writer

Provide quality content

Grammar and plagiarism free content

Meeting deadlines

The writing style matches the brand 

Professional 

Open to constructive criticism

Conclusion:

The main takeaway is to start a blog for your website. Form a strategy on what kind of content you need to target your audience. Publish blogs regularly and consistently.10-15 blogs should be published in order to rank on search engines.   

Don’t forget to update content regularly. One of the key components is to provide relevant and user-friendly content. Make sure you write for the user and not for the search engines. 

This is how blogging helps your business stand out and connect with your audience. 

Since the website is a store that is open 24 hours and the blogs serve the purpose of providing information to store visitors. So get writing and start publishing.

Write down in the comments what you feel about this blog post.