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“the activity or occupation of writing the text of advertisements or publicity material.”
Defination of Copywriting by Google
So, if you are taken by stride by the buzzword “copywriting” then my friend you’re not alone.
Copywriting skill is in high demand.
Some of the top copywriters are closing 6, 7, and 8 figures USD Dollars. It is a highly lucrative skill.
Learning copywriting is important. Most of the new entrants are looking put for free resources on how to learn copywriting for free.
Also, there are many free and paid courses in the market. But since enrolling in the wrong course will not just cost you money, but also time, effort and will get you disheartened.
The best way is to seek help from free Youtube tutorials, free learning, and free resources available. Test those tactics and skills, self-analyze, or seek help by getting your copy reviewed.
Later, get a few clients, earn and re-invest in better-paid courses.
So before we learn about how to learn copywriting for free. It’s important to know more about copywriting.
What is Copywriting?
Copywriting is the art of selling things via writing. It is persuading a person (we shall use the word prospect which means customer) to take a certain desired action.
This desired action is of the Seller. It can be either to click a button, add to cart, download a freebie, sign up, buy a product or service, enroll for a webinar, or email list, or anything on similar lines.
It is selling without being salesy. It is an art to get into the customer’s shoes and talk to them like a friend who is really concerned about their pain points and help them with a solution. The solution is the product or the service.
It is an important aspect of digital marketing. Everybody requires a good copywriter who knows persuasion, problems or customers, benefits over features, the balance of logic and emotions, deliverables and results, study brand, competitors, extensive research on customer avatars.
So to sum up, the copywriter aims to persuade the customer to take the desired action.
Difference between Copywriting and Content Writing?
Now that you know what is copywriting. It’s is also necessary to know the difference between content writing and copywriting.
Content Writing is providing valuable information through words, online or offline. Content writing is more focused on building trust, providing value, driving traffic to websites.
Examples of Content Writing: Blog posts, articles, newspaper articles, social media captions
Copywriting is persuading or compelling a reader to take the desired action to buy a product or service via words. Copywriting is more persuasive, uses marketing strategies like FOMO, scarcity, social proof, sense of urgency, getting more into the psychology of consumers.
Examples of Copywriting: Sales letters, landing pages, sales pages, product descriptions, web page copy, ad copy, email campaigns.
5 Best Ways To Learn Copywriting For Free
The Copywriting Course by Neville Medhora is one of the oldest courses. His YouTube channel has videos dating back to 10 years. He has broken down copywriting nuggets into small digestible snacks.
His copywriting tutorial videos are easy to understand, his graphic is hand-drawn (which makes him relatable) and he explains via good examples. His newsletter is power-packed with awesome copy tips. His blogs have copywriting learning resources for free, book recommendations for copywriting, consumer psychology.
Neville also has his copywriting course.
Alex Cattoni and the CopyPosse is the raddest Canadian-based Copywriter. She is sassy and classy.
She has her Youtube Channel a real goldmine. She comes up every Wednesday with copywriting tutorials with tips, terms related to marketing, consumer phycology, persuasion tactics, how to write a hot headline, customer avatar, email copywriting tips, landing page copy, Facebook ads,
She literally gives away a lot for free. If you haven’t checked her channel then you’re missing the real juice.
On her Instagram handle, she also puts up posts related to copywriting and has hosts contests every Saturday. It’s a good way to test your copy via her contest. Do check that out.
Copybloggers is a good source for free copy resources. Its blogs have covered a varied range of copywriting tips and tricks for free for beginners.
Copyblogger is one of the best content marketing platforms. Other than copy, you can learn about content writing, content strategy.
Their blogs are 100% high on value.
Also as a beginner, it will be easy to start off and consume copy tactics step-wise.
It is led by Joanna Wiebe. It is a digital school for copywriting. It even has a paid copywriting course. But the website itself provides ample free resources to game up as copywriting.
Copyhackers is one of the best ways to learn how to write a good for free.
Alison’s Courses are completely free. Just register and start learning. You will not get a certificate. You will have to pay to earn a certificate.
And not just copywriting, her website has many other courses such as social media management, content writing, communication skills, language skills, etc.
So I would recommend that along with copywriting, you can take up other value-added courses.
Copywriting is not to be learned in isolation. It is important to look at the bigger picture. Where does copywriting fall in the whole buyers’ journey?
What are a sales funnel? What are email campaigns?
How to become a freelance copywriter?
Simple and actionable steps to become a freelance copywriter:
- Study copywriting: take the help of free copywriting learning materials available on Google and Youtube.
- Understand Consumer phycology
- Learn about product research
- Understand the market and the Competition
- Re-write copy a day
- Build a portfolio with a few samples of different niches
- Pitch for work in return for testimonials
- Start with paid work
- Cold email and cold messages
- Get active on social media
Conclusion
Copywriting is not new. It is one of the oldest professions, but it has gained immense popularity from 2020.
The pandemic has got people to discover their writing passion. People have got aware of their passions. It can be web designing, graphic designing,
The regular working crowd has taken up to be financially independent and build side hustles.
It is important to develop multiple sources of income.
I would suggest practicing copywriting religiously for one month. Pay undivided attention to your skills.
Google is a good place to start searching for free copywriting courses, free tutorials on copywriting, copywriting learning materials.
Invest in good copywriting books, consumer phycology books, marketing books.
Learn and implement and be aware of the upcoming trends.
Build an amazing portfolio and start pitching to clients.
Copywriting is a very high-demand skill, it pays handsomely.