What is Momentum Marketing?

The term marketing is very commonly used today. Marketing, Sales, and Promotion are interchangeably used in common parlance. But they are not synonyms. They are all part of an ecosystem, whose main purpose is to make revenue via sales. Providing the final product in the customer’s hands.  But in this what is momentum marketing? 

Marketing is a whole gamut of interlinked processes of getting people interested in your product. These processes involve researching, promoting, selling, and distributing the product or service. 

What is momentum marketing (MM)? 

Momentum in a simple manner means the speed of something or continuity to something which has already begun. 

Coming back to MM, it’s like adding pace/speed to your existing marketing strategy. Depending upon the existing response from the market, customers, advertising agencies, we get a basic idea of in which direction is the marketing strategy of the product and with what speed. Whether to increase or decrease speed. 

Here speed means the marketing strategy. It can be sales promotion, advertising, direct selling, etc. Whatever the organization’s think tank decides.

Whether the existing market conditions and the response you are getting will be able to handle the increase or decrease of marketing strategy. Don’t forget to consider the after-effects too. Both favorable and unfavorable.

Breaking it further in simpler words is making your product/brand/ content omnipresent in all strata. 

Channels to make brands omnipresent through Momentum Marketing Strategy?

By using digital media platforms such as Facebook, Instagram, LinkedIn, Print Media, Billboards, logos, YouTube, Blogs, etc advertising campaigns. 

Social Media Advertising 

Creating a Facebook page, Instagram page, LinkedIn page, YouTube channel for your product, will help in making a wide range of people aware without adding to the promotional cost. All you have to do is put content by way of videos, links, reviews which will help consumers understand and resonate with your product. 

Content Marketing

Dissemination of product information can be done via reviews on blogs, by YouTubers, and even can get on board a few consumers. When we get normal people to use, review and recommend a product, it connects with potential customers and instills a sense of trying out the product.

Public Relations (PR)

PR is an effective tool for MM. It helps the product in gaining recognition. Sending an official press release will add to its social presence which is already garnered through other media social media platforms.

How is  Momentum Marketing done?

Innovative and Visionary Strategy

As an organization, having a think tank team is vital here. Churning out innovative and visionary (long-term) ideas is going to be the light in the dark tunnel. It will make the product stand out and attract attention. This boosts in generating leads. 

Personalized Approach

It depends on your target consumer for your product. Have to put yourself in the customers’ shoes and think as to why they will purchase or even think about your brand.  So having a personalized approach in delivering to your potential consumer is vital.

Promise Service 

After-sales service is like building a long-term relationship with your customer. It adds to brand goodwill. It’s not just after sales, but services throughout the seller-buyer relationship. 

Consequences of not having Momentum Marketing Strategy?

Imagine you push a new product into the market. Spend a huge amount of money on all the promotion and marketing including advertising, selling, distribution. You achieve the desired sales. Then another similar product comes into the market, your product territory decreases by a small percentage. Now if you don’t take any remedial or corrective action to increase your territory then your product will lose market share. All your previous efforts taken initially will go to waste. 

This is when MM’s strategy comes into action. It will rescue your product market share. 

Benefits of MM Strategy

• Helps in retaining a market share of the product
• Helps in gaining and retaining product visibility
• Consumers will prefer your product over competitors
• No erosion of earlier build product momentum 
• Sustains your investment in terms of wealth, time, and efforts 

Organizations should big time to consider investment in Social Media Management. It is not an over-hyped strategy. It’s an underutilized tool that is gaining importance considering the value it adds to product marketing. It helps you have an edge over your competitor. 

It is recommended to hire a momentum marketer or a performance marketer who can guide and advise you on how to leverage your business via momentum marketing. 

The right strategy will not only help you initially but also set the foundation right. Also, your business will reap the benefits of this for many coming years as brand presence is very necessary for every product or service launch. 

Also, content marketing is a alined with momentum marketing. Content marketing is pushing out consistent content on all your social media platforms, keeping a tab on all the key performance indicators alike and re-focusing if any deviation from planned indices.

Final Thoughts

Momentum Marketing is here to stay in the long run. It’s high time organizations take it seriously and invest in it to reap future unending benefits. 

Easy accessibility to digital media by the consumers is an added recruit to the Momentum Marketing Strategy. Making full use of this potential will help in earning goodwill and market leadership for the product.  

So to maintain a strong foot in the marketplace, keep constructing strong marketing momentum to move your organization onward and deliver a favorable ROI on marketing investment.

Entrepreneurs whether online or offline should take benefit of Momentum marketing and leverage the presence of social media. All the consumers irrespective of their age and status are online and understand all about various social media platforms and how to use them.

By being where the target consumers are, businesses should make themselves present in front of prospective consumers. 

So, final words, where it’s marketing, or social media marketing, or momentum marketing or advertisemnts on Facebook or Instagram or Google ads, LinkedIn ads. It is crucial to leverage the power of social media. It is going to get big with ChatBots and Whatapp Marketing.

Not to forget that building an email list shall be a by-product of all the strategies along with sales.